Costas Theodorou

Marketing

Project Overview

Costas Theodorou is one of the most established retail names in Cyprus, representing global brands such as Samsonite, Tumi, and American Tourister for over 80 years. Built on trust, quality, and consistency, the brand has maintained a strong physical presence that set the foundation for its digital evolution.

Our goal was to elevate that presence online—strengthening brand visibility, driving e-commerce sales, and building meaningful connections with today’s consumers through a performance-focused, content-rich, and brand-aligned strategy.

Smart Strategy, Strong Results

We launched campaigns that combined striking visuals, clear messaging, and refined targeting, creating meaningful digital touchpoints that led to action.

With ongoing optimization, we improved performance, reduced cost per conversion, and increased return on ad spend—proving that smart strategy drives strong results.

Timeless Style, Daily Inspiration

We built a social content strategy that reflected the brand’s premium feel in a modern and engaging way.

From curated product highlights to seasonal campaigns and lifestyle-driven visuals, every post was crafted to connect emotionally with the audience while staying aligned with the brand’s identity.

Digital presence
& brand expression

Through ongoing campaign refinement and audience segmentation, we developed a distinct digital voice that conveyed the brand’s pillars of quality, reliability, and modern design.

The result: increased traffic, higher brand recognition, and a measurable lift in online sales.