Location: On-site / Hybrid (under specific terms)
Type: Full-time

Job Overview

Every marketing department depends on: campaigns that perform, accounts that stay unrestricted, automations that don’t break, and reports that tell the truth. We’re looking for a Marketing Technology Specialist to own the platform and technology layer at Webarts.

You’ll sit between our Digital Marketing Executives and the platforms they rely on, handling configuration, fixes, automation and optimisation. You’ll also use AI as a daily working partner to take technical work from brief to finished result.

Key Responsibilities

Platforms & Tracking

• Platform Ownership: Own the technical setup of client and agency accounts across Meta (Facebook & Instagram), TikTok, LinkedIn, Google Ads and Mailchimp. This covers business managers, access and permissions, audiences, catalogues and integrations.
• Tracking & Measurement: Configure and maintain Google Tag Manager, GA4, Meta Pixel & Conversions API, and conversion tracking, so every campaign is measured accurately from day one.
• Troubleshooting & Fixes: Be the first responder for ad disapprovals, account restrictions, broken tracking, failed integrations and lead-routing issues. Diagnose each one, fix it, and document it so it doesn’t happen twice.
• Reporting Infrastructure: Maintain the data connections behind our reporting tools so every client report is complete and correct.
• Technical Reviews: Run regular health checks on accounts, tracking and automations across our client portfolio, and flag risks before they affect results.
  
  

Performance

• Campaign Execution & Optimisation: Build, run and optimise Meta Ads and Google Ads campaigns with the account team, covering structure, targeting, bidding, budgets and testing.
• Performance Monitoring: Act on daily signals such as zero delivery, lead drops or spend spikes, and turn them into clear fixes.
  
  

AI & Automation

• AI-Assisted Execution: Use AI tools (Claude, ChatGPT and our ClickUp AI agents) with structured prompts to plan, execute and verify technical work from A to Z.
• Automation Building: Design and maintain automations in Make.com, Zapier and ClickUp that connect our platforms, route leads and remove repetitive work.
• Agent Oversight: Review, refine and approve changes proposed by our AI performance agents before they go live. AI proposes; you decide.
  
  

The Bridge

• Team Enablement: Turn the marketing goals of our Digital Marketing Executives into correct technical setups, and explain platform issues in plain language to the team and to clients.
• Documentation: Keep clear SOPs for setups and fixes, so knowledge lives in the system and not in one person’s head.

Skills & Qualifications

• Hands-on experience with Meta Business Manager / Ads Manager and Google Ads. TikTok and LinkedIn Ads are a plus.
• Working knowledge of GTM, GA4, pixels / Conversions API and conversion tracking.
• Experience with Make.com or Zapier, and comfort with APIs, webhooks and moving data between tools.
• Confident daily use of AI tools and structured prompting to get real work done.
• A troubleshooter’s mindset: methodical, curious, and not satisfied until the root cause is found.
• Clear communication in Greek and English.
• Google Ads or Meta certifications are an advantage.

This Role Is For You If…

• You’re the person everyone calls when “the pixel isn’t firing.”
• You enjoy the technical setup as much as the campaign results it makes possible.
• You’d rather build an automation once than do the same task twice.
• You see AI as a colleague that makes you faster, not a shortcut that replaces judgment.