Panchris Group

Marketing / Web Design

Project Overview

We partnered with Hill’s Pet Nutrition Cyprus, a brand under the Panchris Group, to strengthen its digital presence, highlighting its commitment to science-backed nutrition and pet wellbeing. Every element of the strategy was crafted to educate, engage, and build trust with pet owners, veterinarians, and the wider pet-loving community.

As part of our broader collaboration with Panchris Group, we also led the redesign of the corporate website, creating a modern, functional, and visually cohesive platform that reflects the group’s diverse portfolio and commitment to quality across all brands. The new website offers enhanced user experience, structured navigation, and a refreshed brand expression, laying the foundation for stronger online visibility and engagement.

In addition to digital strategy, we manage Hill’s social media presence through informative, empathetic, and expert-driven content that connects emotionally with pet owners while promoting the benefits of tailored nutrition.

Tailored digital presence

We developed a strategic digital approach that showcases Hill’s leadership in pet nutrition. Through educational content, success stories, expert advice, and targeted campaigns, we positioned Hill’s as a trusted source of knowledge and support for pet owners in Cyprus.

Every post and campaign is designed to foster confidence, encourage interaction, and drive product awareness.

Pet-first content

Hill’s Pet Nutrition Cyprus’ social media blends scientific expertise with heartfelt stories from pet owners and veterinarians.

From sharing real-life transformations to offering practical feeding tips, every piece of content is crafted to inform, engage, and strengthen the bond between pets and their owners. The content mix ensures Hill’s remains a valuable partner in every pet parent’s journey.

Digital presence
& brand expression

For Hill’s Pet Nutrition Cyprus, a trusted name in pet wellbeing, we built a comprehensive digital presence that reflects the brand’s scientific expertise, commitment to pet health, and strong emotional connection with its audience. Every campaign, collaboration, and post contributes to building lasting trust, deeper engagement, and increased visibility in the market.

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