Papafilipou Ice Cream

Marketing

Project Overview

Our collaboration with Papafilipou Ice Cream focused on elevating one of Cyprus’ most established brands into the digital space. While Papafilipou is already known for its premium ice cream and long-standing reputation, the goal was to translate this strong offline presence into a dynamic, engaging, and modern digital identity.

We developed a full digital strategy that combined creative content, performance marketing, and social media management. Through vibrant storytelling, targeted campaigns, and influencer collaborations, we revitalised their online image, increased brand engagement, and connected the brand with new audiences — while staying true to Papafilipou’s legacy of quality and innovation.

Scoop-worthy digital strategy

We developed a fresh and vibrant digital approach that reflects Papafilipou’s identity. Colourful, joyful, and flavourful. Combining eye-catching visuals, creative storytelling and targeted content, we built a strong brand presence across social media and digital platforms.
Every post highlighted their rich history, unique recipes, and high quality products, while simultaneously growing their online audience through engaging campaigns and paid activations.

Digital presence
& brand expression

From fun competitions to promotions and seasonal influencer collaborations, every piece of content was carefully curated to connect with both loyal fans and new audiences, increasing followers and driving interaction.

Through close collaboration with Papafilipou’s team, we ensured that all digital touchpoints stayed true to the brand’s authentic voice. The result? A revitalised presence that combines product excellence with modern digital storytelling.